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WP8 - System Viability/ Exploitation/ Commercialization

WP Leader: Knowledge 4 All (K4A)

This work package covers exploitation and marketing of the results of the TraMOOC project in commercial settings. Furthermore, this work package will establish an industrial showcase to illustrate potentials of the TraMOOC project from an industrial perspective. Additionally, work by parallel research projects or standardisation bodies will be analysed to identify on-the fly synergies. Success of this work package can be measured by the number of contacts generated to demonstrate the outcome of TraMOOC and the number of initiatives incorporating value created in TraMOOC.

WP8 is divided to 2 Tasks. More specifically,

Task 8.1: Exploitation (all partners) (M5-M36)

This task covers exploitation and marketing of the results of the TraMOOC project in commercial settings. It includes the development of a draft joint business plan for the project and the identification of potential business cases for the TraMOOC services; it will investigate service and business models that will be evaluated from the perspectives of different possible stakeholders and according to their financial socio-economic impact; it will analyse opportunities, threats and competitors; it will focus on a target market; it will develop strategies for branding, services and pricing; the business plan will also include resources requirements and budget. Furthermore, this work package will establish an industrial showcase to illustrate potentials of the TraMOOC project from an industrial perspective. This task will also consider IPR implications and related issues in TraMOOC. Synergies with VideoLectures.net and Matterhorn will be implemented.

Task 8.2: Business plan (all partners) (M18-M36)

A business plan will be developed on TraMOOC technology for its application and further use beyond the project. The plan will include technical aspects as documentation on APIs, training procedures, etc.; legal aspects as contract models under which TraMOOC technology can be licensed or transferred (in close connection with the consortium agreement); and financial aspects as description of exploitation models under which the technology produced can be used.

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